Successful Direct Marketing Methods

Inteactive Database And Customer Marketing For The Multichanel Communication Age

 

Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV.

Hailed as the “bible” of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace.

Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as:

The expanding objectives of direct marketing in the digital age

Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention

CRM applications, data mining, call center, campaign management, and sales force automation

Customer experience management--connecting customers and brands at every touch point

Brand building with direct marketing tools and techniques

The growth of direct marketing in Europe, Asia, and Latin America

Methods of international marketing--both direct and telemarketing

Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels.

 

 

Here’s How To Get Your Copy Before It’s Gone

Simply go to any branch of the bank below and make a deposit of N15,500 into:

Acc Name: SADC CONSULTANCY SERVICES,

GBT: 0015456899 ,


Zenith Plc: 1011730186

 

Then type OBS*your name*E-mail*Book Title*Amount Paid*Bank Name*Date of Payment*Courier Address. on phone for example: OBS*Olayemi Fatai*Successful Direct Marketing Methods*N1,500*GTB*12th October, 2011*Plot 2A, Ikoyi St.,Apapa.

Or simply come with your teller to S.O Wealth Library & Bookstore and pick your copy.

 

 

 

 

To your success!

Bob Stone and Ron Jacobs

 

 

 

Copy right 2011: S.O Wealth Library & Bookstore